A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks.
February 21, 2020
A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks. Read more below.
A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks.
The privacy revolution is well underway, and major companies are using new data strategies to grapple with the challenge. In a new webinar featuring BuzzFeed’s director of data partnerships, learn how publishers are contending with regulations and the cookie’s demise.
As brand marketers scramble after mobile metrics, there’s one that’s proving particularly elusive: attention. In a new report, learn how marketers are trying to crack the code on user attention — and where they say they’re falling short.
‘2020 is about making it clear that we are meaningfully invested in this category of solutions,’ said TransUnion evp digital marketing solutions Matt Spiegel.
While some brands have struggled with in-house marketing, others are making it work. Experts from Sky, The Times and Telenor say the key to ROI lies in efficiency and access to data.
Private, invite-only group chats can feature hundreds of creators trading tips and, in particular, notifying one another of unannounced algorithm changes.
