| As your brand tries to stand out in the vast digital ocean of social media, your best resource is sitting (mostly) unused all around you. Employee advocacy, where employees engage with and promote your brand organically on social media, can exponentially expand your reach. Every person has organic influence within their own networks, which is key in an age where brand organic reach is shockingly low. If your employees share your content on social, they expose your brand to new audiences, who then can spread that content further within their own networks. Less than half of buyers say they trust social media ads, whereas 83% trust recommendations from friends and family, according to Nielsen. Brands whose employees actively share company content on social media see up to 8x higher engagement than those who do not. If you’re not tapping into the power of employee advocacy, or if you want to take this initiative further, get in touch with Ragan Consulting Group today. Have questions? Contact [email protected] for more information. | 