AI speculation helps hope spring eternal while privacy concerns derail the tech investments from some of the industry’s largest titans.
| To kick off proceedings at The IAB Tech Lab Summit, the IAB Tech Lab CEO claimed, "Nothing will be the same again..." while fellow conference participants shared their points of view, both publicly and privately, at a time of reflection. Additional coverage: Riot Games is currently the last major game publisher to own and operate its own esports leagues, and consolidating some of those leagues could mean less of a headache for Riot’s esports department, which was hit by layoffs earlier this year. This edition of the Digiday+ Research Briefing examines how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers. While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities. Work platform Monday.com now occupies the former office space of BuzzFeed. Keep up with Digiday at Cannes Lions this year: Sign up for our daily briefing. In the run-up, here’s our preview of Cannes: Publishers' sales teams will descend on the Croisette in Cannes next week. In this Digiday+ Media Briefing, we look at how they're planning to pitch marketers. For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here's how to do it. Other things to know about Just announced: PATRÓN Tequila, Vaseline and Burger King are among this year's Future Leader Awards shortlist finalists. Check out the full list here. Aggregated attribution insights are helping brands and advertisers improve decision-making and campaign effectiveness. Sponsored by Spectrum Reach. The key to marketing success is to unify data so that every brand can access the same basic customer outlines and use that information to customize their experiences. Sponsored by Adstra. | | |
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