WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 9, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Oct. 9. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

The combination of post-hurricane demand and hefty dealer stocks (check out our chart) means U.S. light-vehicle sales should top the 17 million-unit level yet again.

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Set yourself apart by creating a convenient car buying experience
The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. This webinar from Podium will help you identify key points in the car-buying experience and improve the customer experience. Register now!

2.

Video digital marketing can reach car consumers at their specific stages of buying and focus on particular vehicle interests. A Q&A about that is here.

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3.

NADA’s chairman has said safety sells. Statistics are bearing him out as data indicates consumers use and value  systems such as blind-spot detection and rear-view backup cameras.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

4.

Self-driving cars must avoid psyching out occupants, industry players say at the 2017 WardsAuto User Experience Conference.

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5.

Now for the latest dealer news from CBT Automotive.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...