"Believe it or not, our president is often not brand-safe." Articles about Donald Trump may generate a lot of traffic, but publishers are struggling to monetize them.
Senior executives are leaving media agencies in the U.K. like Starcom, Havas and OMD in droves, creating a leadership vacuum that won't be resolved until those companies resolve their internal issues.
Autoplay video proliferated after Facebook began autoplaying News Feed videos in September 2013. Here are five charts that illustrate the rise and fall of autoplay.
"Scale is just a figment of our imagination": Conde Nast's Craig Kostelic talks about de-emphasizing scale and "completely embracing" programmatic on the latest Digiday Podcast.
In a Digiday survey of industry leaders, 60 percent of publishers said they are less than satisfied with the quality of their video. Subscribe to Digiday+ to learn what's behind this discontent.
On the agenda at the Digiday Marketing Summit: marketing in a platform world. Join us in Nassau in the Bahamas from Dec. 5 - 7 to discuss how brands are taking back control, from rethinking internal structures to figuring out ROI on their digital ad spend. Find out about how to join us.
Advertisers need to be able to manage, measure and attribute campaigns on the web, mobile and any other platform used. Get the guide to be ahead in 2018. Sponsored by TUNE.
