Know My
Audience

Our Kid Insight track of sessions is renowned as the best opportunity of the year to better understand what makes the kids and family audience tick. This year, we’re taking an expert look at Gen Alpha, modern parenting dynamics, how kids perceive quality in entertainment, the social issues they care most about, and five trends heating up in the kid pop culture scene.
KEYNOTE—Gen Alpha, Engaged
Today's kids have been born into a world of iPhones, YouTube and Instagram. They aren't just digital-first: They're mobile, global, visual and social natives, and acclaimed social researcher Ashley Fell literally wrote the book on them. In this keynote, Ashley will deliver a snapshot of how kids and teens live today, how they'll shape tomorrow's media, and how producers and broadcasters can cut through the noise to capture their attention in this digitally disruptive world.
Today’s Parents, Tomorrow’s Kids
ViacomCBS Global Consumer Insights SVP Christian Kurz unveils the findings from a new global study called Are We There Yet? Today's Parents, Tomorrow's Kids, which explores how kids are being raised today, how this will shape their futures, and what it means for the content-makers looking to connect with them.
Redefining Quality
We may be in the golden age of content, but what makes a kids show great, good or just OK in the eyes of its viewers are getting blurred. In this session, KidsKnowBest COO Peter Robinson shares brand-new research looking at how the perception of quality is changing amongst kids, how these evaluations shift between platforms and across occasions, and whether they have any influence at all on why kids choose to watch a show in the first place.
Activating Activism: What Hot-Button Kids Issues are Trending?
Today’s kids are far more politically and socially active than generations past. And producers have a unique opportunity to support and elevate their young voices. The question is: Where do we start? In this exclusive study conducted for Kidscreen, Insight Kids reveals where climate change, gun violence, animal rights, digital privacy and more rank in the kid hierarchy of social change priorities, and kids themselves take to the stage to reveal how it impacts their consumption priorities.
Everything, Explained
What the fork is Tik Tok? And is K-Pop still a thing? If you’ve got questions about today’s hottest kid trends, we’ve got answers. In this new Kidscreen Summit format, six experts take the stage for six minutes each to explain everything you need to know about stuff you definitely shouldn’t be in the dark about.