OSHA's comms tips; Prove your content value; Avoid diversity deserts; and more

THE WORKPLACE

3 telltale signs your downsizing has created a diversity desert

Before rushing to help leaders reopen for business, communicators should first check for clues that a talent drought may imperil recovery.

THE WORKPLACE

11 communication tips from OSHA

Looking to communicate about workplace safety during the COVID-19 outbreak? Where better to turn than the federal Occupational Safety and Health Administration?

INFOGRAPHICS

Infographic: Tips for proving your content value during COVID-19

As organizations look to cut expenses during this economic downturn, here are some ways you can defend your content budget.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

Congratulations to this year's impressive list of finalists.

SOCIAL MEDIA

5 tips for smart, strategic social media during COVID-19

Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.

CRISIS COMMUNICATIONS

How short-term and long-term crisis responses require different mindsets

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.

CRISIS COMMUNICATIONS

How to balance PR and legal concerns in a crisis

These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.

BRANDING

Tips for encouraging employees to share brand messages

Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.

THE CONSULTANT IS IN

Brand journalism metrics surge during pandemic

Digital platforms across industries draw big audiences with reliable news, analysis and commentary.

SOCIAL MEDIA

How Southwest Airlines creates meaningful, memorable content

It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.

RAGAN AWARDS

Calling all outstanding female HR professionals

Ragan’s Top Women in HR Awards will showcase the women making their mark in the human resources field. Nominate yourself, your clients or your colleagues by June 3!

DAILY SCOOP

Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.

CRISIS COMMUNICATIONS

8 often-overlooked steps to take before crisis strikes

As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.

SOCIAL MEDIA

Do industry benchmarks for social media still hold value?

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?