Organizations mourn Kobe Bryant; Presentation tips; Crisis imperatives for 'Day One'; How to talk 'purpose': and more

MORNING SCOOP

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

EXECUTIVE COMMUNICATION

11 steps for developing PR presentations that wow top execs

You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.

THE CONSULTANT IS IN

The 3 biggest mistakes organizations make on day one of a crisis

When the heat is on, you can easily get burned—so avoid these common pitfalls.

MARKETING

Purpose, diversity and inclusion: Why take a stand?

The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.

WRITING & EDITING

16 clever pangrams for word lovers

Word puzzles can help writers build confidence and creativity. Try creating pangrams of your own to test your skills.

WRITING & EDITING

20 writing tactics to rev up your productivity

Grab a few minutes at time, or grab a crayon, a la James Thurber. This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again.

PR DAILY AWARDS

Deadline Friday—Digital Marketing & Social Media Awards

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.

MARKETING

4 marketing automation tools to help small and mid-size businesses

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.

MORNING SCOOP

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.

SOCIAL MEDIA

3 steps to developing a content calendar for Instagram Stories

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.

CRISIS COMMUNICATIONS

How your team’s on-scene crisis coverage boosts your brand

Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.

VISUAL & VIDEO COMMUNICATIONS

Infographic: 23 essential YouTube stats for communicators

Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options.

PR DAILY AWARDS

PR Daily is accepting entries for its Corporate Social Responsibility Awards

The deadline for entering your work is March 20.

MORNING SCOOP

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.