DAILY SCOOP

Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death

Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.

COMMUNICATING UP

How to reimagine your measurement toolkit for the ‘next normal’

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.

THE WORKPLACE

Communicators reveal work perk preferences and employer attributes

Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.

BRAND JOURNALISM

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.

DAILY SCOOP

Walmart raises wages for 165,000 employees, Raytheon to cut 15,000 jobs, and TikTok banned from U.S. app stores

Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.

DIVERSITY AND INCLUSION

How to measure your DE&I efforts

Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.

CONTENT MARKETING

7 relatable and hilarious ‘Onion’ headlines about social media

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.

DIVERSITY AND INCLUSION

Why communicators play an essential role in achieving DE&I progress

Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic.

MEDIA RELATIONS

3 tough challenges PR pros are facing amid COVID-19 uncertainty

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.

PR INDUSTRY

4 ways to network during COVID-19

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.

DAILY SCOOP

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.

CONTENT MARKETING

3 ways brands can support consumers’ mental well-being

Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.

MARKETING

4 changes in advertising that communicators should know

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.

HOW WE DID IT

Enabling purpose-driven culture during the COVID-19 pandemic

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.