Good morning, Marketer, and how well can you read a room?
Each virtual space is different, so reading the room is paramount. Today, contributor Michael Brenner shares how B2B marketers can get the most out of posting content on LinkedIn. Try to be visually appealing and empathetic while building authority for your business. That’s a good start.
As for email, getting a feel for your audience comes largely through data. But it also comes from life experience. In our latest “Spotlight on the expert,” we sat down with Ryan Phelan, and found out about how his powers to read the room as a nightclub DJ translated into email strategies that have helped high-growth companies and readers of his many articles on MarTech.
Chris Wood,
Editor
