Optimizing digital experiences will move beyond the marketing department in 2021 The pandemic catapulted digital experience go from a 2020 to-do list item to a 2021 company-wide priority.
ClickZ Daily: January 14, 2021 |
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| Hello! Today we have Decibel’s CMO, Shane Phair showing how the pandemic catapulted digital experience have gone from a 2020 to-do list item to a 2021 company-wide priority. He writes: By involving each department in the digital experience conversation, the marketing team can ensure the digital experience strategy is a success. Even better, that potential impact and value of digital experiences is more likely to become a reality, because the entire organization will be aligned and working toward the same goal. Also Fuel Capital’s founder, Chris Howard discusses how he sees marketing evolving in 2021 – mostly around how we’ll see old school marketing resurfacing as marketers move away from the oversaturated channels like Facebook, Google, Twitter, etc. Instead, they’ll put a new spin on traditional channels – radio ads, real-world advertising, experiential marketing, etc. Enjoy! |
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Content & Experience Shane Phair The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. |
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Digital Marketing Chris Howard Fuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers move away from the oversaturated channels like Facebook, Google, Twitter, etc. Instead, they'll put a new spin on traditional channels – radio ads, real-world advertising, experiential marketing, etc. Read more |
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| Data Sumeet Anand Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualified leads. Read more |
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