| In recent years, feminine care for women of all ages has attracted consumer interest. While feminine care, including intimate health, is often still a taboo subject in many parts of the world, an
increasing number of cosmetic companies started to tear down the walls on this specific topic. They intend to answer the growing demand for personalised cosmetic care products for women to meet their biological needs, since they tend to vary remarkably throughout a woman’s life.
This novel trend in self-care reinforces women’s sense of personal well-being and security, so that they can feel comfortable, and well-resourced to go through their busy flexi-lifestyles. |
