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The Analyst's Take: Opening Minds to Mood and Mental Health Supplements
American consumers were struggling with stress and anxiety long before the COVID-19 pandemic, but the global health crisis brought to light the full degree of our emotional fragility—and more than we could have ever anticipated. There is a bright spot, however: more and more Americans are opening up and talking about their mental health more than ever before and sharing with their peers how certain dietary supplements can provide noticeable relief.
NBJ recently surveyed over 1,000 U.S. consumers who say they struggle with stress, anxiety, insomnia, depression, cognitive decline or hormone-related mood imbalances. The survey found that 55% of respondents said they believe dietary supplements have the ability to relieve their symptoms or concerns. When taking a look at generational differences, Gen Zers are the most bought-in. They’re also the generation that’s currently receiving the most support from professional help or counseling services.
NBJ also surveyed individuals who currently take supplements to help support their mood and mental health. This survey found that 70% of respondents say they notice an effective, positive difference when they take supplements to help support their mood and mental health concerns. It was no surprise that, again, Gen Z (78%), when compared to other generations, notices the most effective results, showing there’s a huge market opportunity for that generation.
At the end of 2023, NBJ did preliminary updates on one of the highest-growing conditions of the total 22 conditions tracked in the supplement industry: Mood and Mental Health. With sales reaching an estimated $1.4 billion, the condition is projected to grow at 5.8% in 2023 from the year prior. While the category did its best (in terms of growth) in 2020, given the need for relief during a turbulent time, NBJ estimates that mood and mental health supplements will remain above total industry growth until 2025.
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| | Robyn Lawrence
The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content. |
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| | | Discover the growing set of conditions around mood and mental health |
| | In addition to NBJ's market sizing, the 2024 Mood and Mental Health Report includes 35 data charts illustrating the results from 2 surveys conducted to an audience experiencing mood and mental health conditions and an audience that is actively managing those conditions with supplements. Analyzing the responses by generation can give a better understanding of your target audience. Which generation is currently buying the most supplements for addressing Mood and Mental Health? What ingredients are these supplement users most interested in? Find the answers here. |
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