OpenAI is burning billions. Advertising might be the exit plan.
| OpenAI is burning through billions. Advertising might be the exit plan. Additional coverage: Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an explainer about it. In the retail media boom, incrementality is the name of the game. Here's how Lowe's Media Network is building out incrementality offerings. At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients. From sister site, Glossy: How Lancôme is using celebrities and nostalgia to drive sales of its Juicy Tubes product. Jetting off to the Cannes Lions International Festival of Creativity, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about Showcase your innovations and expertise with the Digiday Technology Awards and gain the opportunity to put your work front and center through daily newsletters, on-site announcements and more. Enter by June 13 to be considered. As campaigns grow more complex, marketing leaders are turning to visual collaboration to stay aligned, adapt quickly and maintain momentum. Join this webinar for actionable insights on modernizing workflows and improving cross-functional execution. Sponsored by Wrike. Suitability tools are moving beyond risk avoidance. New AI models help brands find content that amplifies messages and aligns with values using tone, sentiment and contextual signals. Sponsored by Channel Factory. | | |
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