Also: Can Elon Musk keep his promises? In the first episode of this year’s Creator Series, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban.
| Spending on the open programmatic market may be down, but it's not out — and it probably won't ever be. There are too many reasons for publishers like The Lad Bible Group, Future and Gumtree to keep it. Additional coverage: Elon Musk wooed marketers and proudly declared his love of freedom of speech at the Possible conference. Media pundit Rishad Tobaccowala shares his thoughts on the polarizing Twitter owner. This week's Digiday+ Future of TV Briefing looks at Digiday's upcoming five-part video series on the present and future of the TV, streaming and digital video advertising business. Google exec Sean Downey talks Performance Max in the AI arms race, the "black box" and plans to evolve. As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. From quiet quitting and firing, to quiet constraint and promotions, our sister brand WorkLife examined the modern-day approach to "The Quiet Workplace." Here's a guide on how it's playing out. Other things to know about Join us virtually on April 26 for the Digiday Gaming Advertising Forum to hear from leaders at L'Oréal, Roblox and Activision Blizzard Media as they dive deep into the world of gaming, live stream advertising and much more. In an omnichannel market, brands are shifting budgets to include digital channels such as CTV, search and digital video. Sponsored by DISH Media. Many publishers are using tools such as digital experience platforms to personalize readers’ digital experiences via alerts, notifications and curated news feeds. Sponsored by Viafoura. | | |
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