Buyers point to open-market programmatic as the source of most of the fraud plaguing the buying and selling of streaming video inventory.
| The world of programmatic buying continues to be fraught with problems, ranging from fraud to frequency issues. Media buyers preparing for an unusual upfront marketplace say that’s especially acute in the red-hot streaming/connected TV video marketplace — where viewers continue to migrate away from linear TV. Read more below. Buyers point to open-market programmatic as the source of most of the fraud plaguing the buying and selling of streaming video inventory. The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. This week's Digiday+ Future of TV Briefing looks at the changes that the TV, streaming and digital video industry has undergone since the start of the pandemic. As digital advertising remains murky for cannabis brands, Fluent looks to email marketing. From our sister site, WorkLife: How employees are urging HR chiefs to 'take action' on social and political issues. Other things to know about Join us in Palm Springs on April 5-7 at the Digiday Media Buying Summit for opportunities to connect with leaders from HP, Omnicom Media Group, and PMG. Learn how one publisher revamped their B2B email newsletters, saving operational resources while creating new opportunities for advertisers. Sponsored by Passendo. Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. Sponsored by Wiland. | | |
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