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click here It's a whole new game. Submit your winning strategies! Last year demanded out-of-the-store thinking like no other... Take credit for your innovative shopper marketing, retail and brand activation pivots that allowed you to effectively respond to market challenges and changed consumer behaviours of 2020. |
| Sandra Sanderson
SVP, Marketing
Sobeys Sandra Sanderson oversees transformative marketing across Sobeys, Safeway, Foodland, FreshCo and more. Her expertise in the retail and CPG space also spans prior marketing leadership remits at Walmart Canada, Shoppers Drug Mart, P&G, Kraft and Coca-Cola. |
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| Susan Irving
CMO
Kruger Products Susan Irving sets the vision and strategic direction for all Kruger brands and marketing activities in Canada and the US. Her career spans two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. |
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| The SIA Awards program was developed under the guidance of an advisory board comprised of senior executives from all sides of Canada’s shopper marketing and brand activation industry. The SIA Awards are included in strategy’s annual Creative Report Card. For submission inquiries, please contact Rowan Traynor at [email protected] or 416-408-2300 x213. |
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