🎛️ Only 20 days until The MarTech Conference!

Good morning, Marketer, have you registered yet?

Get ready, it’s coming fast and not-so-furious. “What?” you ask. Why The MarTech Conference, of course. It’s September 26th and 27th — that’s less than three weeks away! We’ve got experts lined up to speak on everything from AI to GA4 to MOps. It’s virtual, so there’s no excuse to miss it. And it’s FREE, so that’s even more reason not to miss it. I’m especially looking forward to the Coffee Talks, where you get to talk to the experts. You folks are smart and ask great questions.

See you there!

Constantine von Hoffman,
Managing Editor

Agile marketing

3 ways to align marketers to business outcomes

Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.

Marketing artificial intelligence (AI)

A blueprint for the new automation mindset

Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.

Google Analytics 4 (GA4)

Universal Analytics still processing data two months after ‘sunset’

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.

Data

Data and AI ignite real-time customer conversations and tangible business results

Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.

Privacy and personalization webinar

Crack the code on personalized marketing

Personalization is more than a buzzword—it’s a necessity. Our upcoming webinar will show you how to create tailored campaigns without violating privacy regulations.

Save my seat!

B2B marketing

More than 50% of B2B marketers report bigger budgets

75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%.

Marketing artificial intelligence (AI)

How to accelerate your marketing career using generative AI now

Three essential applications of AI in marketing that will ease your work load and fast track your career.

B2B marketing

The secret to engaging and effective B2B ads

What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often kinda boring–but it doesn’t have to be that way!

Google Analytics 4 (GA4)

5 GA4 issues and why they’re a good thing

Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement?

Senior-marketers unite

Learn from experts at Atlassian, Indeed, and more

Nearly 50 expert-led sessions, eye-opening keynotes, interactive Q&As, live AI demos, and invigorating Coffee Talk meetups — all yours for free — live and on-demand.

See the agenda

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