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Why is an Online Marketing Strategy important?

So, let’s start this with a little metaphor - have you ever tried to build a piece of flatpack furniture without using the instructions? 

The more adventurous (or is it belligerent of us) probably have. 

I know I have. 

Once.

After all, you’ve got all the bits and pieces out and strewn across the floor, and it seems pretty obvious where everything goes, so it can’t really be that hard, can it?

You start beavering away, and a few hours and some creative swearing later, you’ve built a “thing”. It stands upright and looks more or less the way you expected it to, but… hold on a second… what’re these bits you’ve got leftover? And why isn’t the door flush? And… should it really creak like that?

Who needs instructions anyway?

If we’re honest, we all do sometimes… if we’re TRULY honest.

And put in very broad terms, that’s what an Online Marketing Strategy is - an instruction booklet that explains what it is you want to achieve with your digital content, and how you need to assemble the component parts to make that happen.

It’s a pretty cool instruction booklet as well because you get to write it. It’s a metaphorical flat-pack chest of drawers, bed, chair or table that is truly fit for purpose. This is customisation and personalisation at a ninja level. 

Creating the perfect Online Marketing Strategy

Here at MarketingPlatform, we’ve put together a guide on what you need to consider (and why) and how to create your very own 100% business-specific Online Marketing Strategy. A strategy that fits perfectly within the framework of all the other strategies that your business needs to succeed. A strategy that is actionable, meaningful and effective.

Learn (or remind yourself) about the elements you need to consider in your strategy, such as: 

- The “Who” that your strategy addresses
- Your goals and success criteria
- The digital marketing tools you’ll need 
- Your existing digital channels and assets

And then figure out how to create the “instruction booklet” that enables you, your team and your colleagues in other departments to take your strategy from the theoretical to the tactical, delivering the content that you really want and need to engage, inspire and move your audiences to action.  

After all, it’s not really that hard to do…

When you read the instructions…

Want to learn more about what else MarketingPlatform has to offer you and your business? Feel free to reach out to one of my awesome colleagues who’ll be more than delighted to give you the grand tour or answer any questions you may have - all without any obligation at all. 

(Oh… and whilst I think about… it was actually twice that I “flat-packed” without the instructions… I’ve got the scars to prove it… seriously, though, work on that strategy, you’ll thank me... )