Even in advertising, digital advisors face an uphill battle
| | | Q: Are personal finance management tools effective? A: “The issue is it caters to a very specific segment of customers, those that want to be in control of their finances and willing to put in some time to do the homework ... Up to this point, it's mostly a chore. It feels like homework,” says Wei Ke, a partner at Simon Kucher. | |
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| ABOUT IN|VEST | | | In|Vest is the home of the wealthtech community and the digital leaders in wealth management. Since its inception, we've united more than 5,000 executives to explore the changes in the market and discover innovations in investing, saving and financial advice...... Learn More → | |
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