| Facebook launched the Facebook Journalism Project to improve its relationships with prominent news publishers. One year in, critics say the initiative is a public relations exercise that hasn't delivered much. Volkswagen is using artificial intelligence to manage its ad buying in Germany, and it's proving to be more effective than its media agency, with the difference between AI's and its agency's car orders sometimes being as high as 20 percent. News UK found high levels of domain spoofing occurring against its news brands, estimating that marketers waste about $1 million per month on fraudulent inventory. Data management platforms play an increasingly important role in helping digital marketers find high-value audiences, largely through third-party data collection. With the General Data Protection Regulation being enforced in May, however, DMPs face a tough battle to obtain third-party data. Brand/retail execs: Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products. This Friday is the final deadline to enter the Digiday Publishing Awards, honoring the best in digital publishing. Act quickly and enter categories ranging from Best Use Of A Podcast to Best Live Event before submissions close at midnight EST this Friday. |
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| Lucia Moses Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn't delivered. |
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| Seb Joseph The advertiser has replaced its agency with artificial intelligence in Germany. |
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| Sponsored Content Imre Alexa may be getting smarter everyday, but are consumers keeping up? As the world becomes more connected through smart devices and manufacturers hurry to push through the latest technology, many homeowners are overwhelmed by all the choices. Sponsored by Imre. |
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| Jessica Davies News UK estimates that marketers are wasting ?700,000 ($950,000) on domain-spoofed inventory per month. |
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| Yuyu Chen Data management platforms will face more legal obligations and may need to rely on first-party data more under the General Data Protection Regulation. |
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| Sponsored Content Grapeshot With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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