One in 10 consumers know almost nothing about what’s happening with their data Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel about data collection and data privacy.
ClickZ Daily: January 06, 2021 |
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| Happy Wednesday! Today we have Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, in order to better understand how consumers feel about data collection and data privacy. According to the survey: While 75% of American respondents believe it’s possible to have data privacy in today’s technology-driven world, a significant portion of respondents (one in five) worry about being able to maintain their privacy while online. That worry is present across all five countries (US, Great Britain, Australia, France and Germany) included in the survey, with roughly half of respondents feeling negative about the data collected about them. Also, Validity’s VP of Customer Engagement, Guy Hanson shows how 2020 impacted one of the industry’s most valuable channels: Email Marketing. “According to our data, year-over-year global email volumes are already up by 25%. And those numbers continue trending upward. This ongoing expansion of email volume will make it harder to get into people’s inboxes, and harder to get people to engage with the messages they do receive in 2021,” reveals Guy. |
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Analyzing Customer Data Jacqueline Dooley Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel about data collection and data privacy. |
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Digital Marketing Guy Hanson Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read more |
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| Digital Marketing Jeremy Fain Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read more |
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| Digital Marketing Lauren Douglass Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad campaigns effectiveness. Read more |
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| AI & Automation Kamaljeet Kalsi The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the Apple spotlight that will inject billions into AR advertising. Read more |
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| IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more |
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Analyzing Customer Data Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws and consumer sentiment, it has never been so perilous as it is today. Download now |
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| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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