The Amazon-owned platform holds a commanding position in the world of live-streamed gaming. But creators say a string of scandals has left them uneasy about being on Twitch.
| Now that Facebook has started to sell subscriptions to publishers’ videos, publishers hope that YouTube will follow suit. And the Google-owned video platform appears poised to do so, stretching its existing subscription product in a way that it could be used to supplement media companies’ standalone subscription-based streaming video services. Read more about that along with our other top stories below. After introducing its Memberships program in June 2018 to sell subscriptions for individual YouTube channels, YouTube has begun testing an option for channels to upload members-only videos, according to a document published to the platform’s support forum. Twitch still commands a dominant share of the live-streaming audience, and its tie-ins with Amazon Prime and an impressive collection of features keep the product attractive to streamers. But it faces well-heeled, patient competitors. Amazon has rolled out a new selling format for brands in its third-party marketplace that lets sellers submit products to be priced by Amazon’s algorithm. Other things to know about Yesterday, we announced the shortlist for this year’s Digiday Technology Awards. Congratulations to Roku, Nielsen, Twitch and the rest of the finalists. Check out the full list here. Traditional advertisers have spent years dismissing mobile gamers as a niche target. But some, including Toyota and Disney, are finally starting to pay attention. Sponsored by AdColony | | |
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howdy! | Sponsored by Tune | | The ultimate guide to partner marketing | | For brands that are looking to drive both incremental users and profit, partner marketing might just be the answer. But this innovative strategy can add a plethora of new complexities — which can present challenges without proper guidelines and tracking measures in place. | | |
howdy! | Sponsored by pantheon | | A marketer’s guide to a perfect launch | | It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch. | | |
howdy! | Sponsored by Impact | | How partnerships can drive growth — and competitive advantage | | According to a new Forrester survey, a majority of enterprise companies now get over a fifth of their revenue from partnerships with other companies. But marketers say they need to master numerous disciplines — especially technology — to make their partner programs work. | | |
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| Brands in Culture | | Time Out’s Julio Bruno: What readers want is community | | On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Time Out CEO, Julio Bruno to discuss turning a brand into an experience, why print still works and the importance of brand control in licensing deals. |
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