Onboarding Experimentation Drives Long-Term Engagement

In today’s membership economy, businesses need to focus on retention even more than acquisition. In many cases, this is being done through data-driven engagement experiences. At The Wall Street Journal, they’ve found that there is no better time to make an impact that keeps your new customer paying than during the post-purchase onboarding. Over the past two years, they have continuously optimized WSJ onboarding by building experiences that drive “healthy” product actions that reduce churn.

Register now to hear directly from The Wall Street Journal, along with Optimizely, about how it uses onboarding experimentation to increase the number of members taking healthy product actions by over 500 percent.