On the Cannes ​ ​Croisette, publishers put their best foot forward as industry hurtles toward the unknown

Publishers have headed to Cannes armed with first-party data, and marketers seem willing to hear them out. This year could be different for publishers, after all.

June 22, 2022

Publishers have headed to Cannes armed with first-party data, and marketers seem willing to hear them out. This year could be different for publishers, after all. Additional coverage: The Trade Desk has inked a deal to integrate Unified ID 2.0 with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. Marketers and advertisers are flirting with working in the metaverse — despite many marketers not even knowing what that means yet. Read about this and more in today's Cannes Briefing. This week’s Digiday+ Future of TV Briefing features an interview with Vox Media Studios' chief creative officer Chad Mumm, who talks about the media company's latest show and how the production business has evolved. Arun Kumar, chief data and marketing technology officer for IPG, is an outspoken defender of marketers' right to gather data on consumers in ethical ways, and is a big believer that marketers need to speak up now, before further privacy legislation is crafted. He discusses this in today's Digiday Podcast from Cannes. A new activation from Timberland shows the brand’s decision to plunge further into the metaverse, validating Epic Games' game-powered vision for the concept in the process. Other things to know about The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. Submit by this Friday to receive the best rate on entries. Contextual advertising attracts more attention and receives more positive responses than ads delivered using other targeting methods. Sponsored by Seedtag. Download this webinar for insights into how marketers are refining data and analytics tactics to better understand consumers. Sponsored by Salesforce. Top Stories Cannes On the Cannes ​​Croisette, publishers put their best foot forward as industry hurtles toward the unknown Publishers have headed to Cannes armed with first-party data, and marketers seem willing to hear them out. This year could be different for publishers, after all. howdy! Cannes Cannes Briefing: Marketers swear they're interested in the metaverse at Cannes even though they're skeptical Marketers and advertisers are barreling toward the virtual space but many are questioning the value proposition of it as the metaverse. Sponsored by Wiland Report: Beyond personalization, how first-party data drives acquisition Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE Future of TV Briefing: A Q&A with Vox Media Studios' Chad Mumm This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. Sponsored by Wrike How marketing teams are streamlining their workflows and collaboration Complex and inefficient workflows can lead to burnout, attrition and difficulty demonstrating ROI over time. Optimizing tools and processes is critical to retain talent and drive objectives. howdy! Cannes Cannes Podcast: IPG's data chief Arun Kumar wishes a Hippocratic oath existed for marketers Kumar is an outspoken defender of marketers’ right to gather data on consumers in ethical ways, and is a big believer that marketers need to speak up now, before further privacy legislation is crafted. Advertisement Sponsored by Amazon Marketers are elevating campaigns with customer-centric creative A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. howdy! Gaming & Esports 'Epic Games is a service provider': A Q&A with Timberland CMO Drieke Leenknegt on the brand's metaverse strategy The activation represents Timberland’s decision to plunge further into the metaverse, validating Epic Games’ game-powered vision for the concept in the process. howdy! Gaming & Esports 'Epic Games is a service provider': A Q&A with Timberland CMO Drieke Leenknegt on the brand's metaverse strategy The activation represents Timberland’s decision to plunge further into the metaverse, validating Epic Games’ game-powered vision for the concept in the process. All Latest Stories Cannes Cannes Podcast: IPG’s data chief Arun Kumar wishes a Hippocratic oath existed for marketers Kumar is an outspoken defender of marketers' right to gather data on consumers in ethical ways, and is a big believer that marketers need to speak up now, before further privacy legislation is crafted.

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