Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

A new partnership between Omnicom Media Group and Walmart Connect is a data-intensive one that also reflects the growing influence of retail media channels as well as media agencies’ expanding footprint in e-commerce.

June 20, 2022

A new partnership between Omnicom Media Group and Walmart Connect is a data-intensive one that also reflects the growing influence of retail media channels as well as media agencies’ expanding footprint in e-commerce. Additional coverage: Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s Cannes Lions Festival. Read more in today's Cannes Briefing. In this Cannes Podcast, Philippa Brown, global CEO of PHD and a 15-year veteran of Omnicom, addresses the realities of dealing with scope creep from clients, citing the need to be straightforward and honest when having those discussions. As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow. Read this and more in today's Media Buying Briefing. In this week's edition of Digiday's DealBook, Google updates its YouTube ad policy, Meta's Giphy acquisition faces antitrust hurdles in the U.K., fashion platform Zalando takes a stake in media brand Highsnobiety and more. Other things to know about Limited-time offer extended: Save 50% on 3-month Digiday+ membership, now through June 24. By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. Sponsored by Seedtag. Download this webinar for insights into how marketers are refining data and analytics tactics to better understand consumers. Sponsored by Salesforce. Top Stories Ivy Liu Platforms & Commerce Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions A new partnership between Omnicom Media Group and Walmart Connect is a data-intensive one that also reflects the growing influence of retail media channels as well as media agencies’ expanding footprint in e-commerce. howdy! Cannes Cannes Briefing: Media and marketing's return to the Croisette is 'a marathon, not a sprint' Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. Sponsored by Wrike The marketer’s guide to optimized collaboration In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount. Advertisement howdy! Cannes Cannes Podcast: PHD's Philippa Brown on transforming the media agency to serve clients more effectively Philippa Brown, global CEO of PHD and a 15-year veteran of Omnicom, addresses the realities of dealing with scope creep from clients, citing the need to be straightforward and honest when having those discussions. Sponsored by Wiland Tactics for taking first-party data beyond personalization Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow. Advertisement Sponsored by Seedtag How brands are building consumer connections with contextual targeting By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. howdy! Platforms & Commerce Digiday DealBook: Google's advertising updates to YouTube, Meta's Giphy acquisition stalled, Elon Musk's talk with Twitter employees and more The European Commission opened its investigation last year to determine whether or not Google was restricting its competitors’ access to ad space and user data on the platform. howdy! Modern Newsroom Vice, The New York Times join other publishers in making Juneteenth a company holiday The New York Times and Vice Media Group have made Juneteenth an official company holiday this year, joining a host of other publishers. All Latest Stories Cannes Cannes Podcast: PHD’s Philippa Brown on transforming the media agency to serve clients more effectively Philippa Brown, global CEO of PHD and a 15-year veteran of Omnicom, addresses the realities of dealing with scope creep from clients, citing the need to be straightforward and honest when having those discussions.

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