Omnichannel marketing is a competitive advantage for B2B marketers this year 180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels.
ClickZ Daily: January 25, 2021 |
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| Happy Monday! Today we have 180byTwo’s SVP Digital, Ben Goldman highlighting how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. He writes: B2B marketers must innovated, and not wait around for the “old days.” In 2021, in-person activity will slowly come back, but now B2B buyers are used to, and often prefer, online channels. Also, a new study by Vibenomics and IRI® showed the direct sales impact of exposure to Audio out-of-home (AOOH) advertising. After looking at the level of spend across several stores in a short period of time, the results showed an average 18.8% sales lift from the four categories, with the most significant lift in sales seen in the adult beverage category at 34.1%. |
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Data-Driven Marketing Ben Goldman 180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. |
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Digital Advertising Jacqueline Dooley Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift across four CPG categories. Read more |
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| AR & VR Amanda Jerelyn Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Read more |
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| Digital Marketing Jani Lehtimäki Jani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read more |
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| Digital Marketing David Greenberg Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read more |
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| Smart is the leading independent ad tech platform built to serve the interests of both buyers and publishers. Read more |
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