| | Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability
Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers. |
GenAI: Google calls for changes to UK copyright law
Google published a report this week titled ‘Unlocking the UK’s AI potential’. In it, there are policy recommendations for the development of AI infrastructure, workforce strategy and universal access to the technology.
On the issue of copyright, Google advocates for “swift action” on the legal framework for text and data mining (TDM), to “catch up” with the US, Singapore and EU, and specifically to enable TDM for commercial purposes.
LinkedIn lets users opt out of sharing data for AI training
LinkedIn users (though not those in the EU, EEA, or Switzerland) have noticed a new option in their data privacy settings. Under the section ‘How LinkedIn uses your data’, there’s now a block titled ‘Data for generative AI improvement’, which includes a toggle that is ‘on’ by default, and states, ‘Use my data for training content creation AI models’.
LinkedIn published a blog post about updating its terms of service and clarifying aspects of its privacy policy about how it uses user data to develop the products and services of LinkedIn and its affiliates, including genAI. |
We need your opinion! Take the Future of Marketing survey
We live in exciting times for the marketing industry. From the revolutionary potential of new technologies to the challenges of a changing business landscape and we want your view on how the industry is evolving.
Take part in this survey from Econsultancy and share your perspective on the trends set to shape your industry and work over the coming years. |
Fast Track to Ecommerce: Partners and Platforms – Next intake: 8 October 2024
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
The Fast Track empowers learners to: Navigate indirect ecommerce and optimise partner relationships Master product data and dominate the digital shelf Understand the online shopper and win the path the purchase |
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| The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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| Gain a deeper understanding of business management and what it takes to have a seat in the boardroom. Designed for senior marketers wanting to accelerate their career into senior leadership. |
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Optimising the Retail Media Opportunity
Part of the Ecommerce channel, this learning plan, includes three courses and a scenario-based assessment. Course 1: Approaching Retail Media Ad Investment Course 2: Activating Retail Media Sponsored Product Ads Course 3: Activating Retail Media Product Display Ads Assessment: Test your Retail Media Learning |
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London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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