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Odyssey, Permira and Stella Point focus on pharma marketing; Berkshire and Vistria merge post-acute home care tech platforms

Morning Hubsters. John R Fischer here with the US Wire from the New York newsroom.

A product is only as good as its marketing strategy, a universal truth across all industries, including pharma and life sciences. As a result, PE firms such as Odyssey Investment Partners, Permira and Stella Point Capital are pursuing investments in marketing agencies focused on these sectors. I’ve got a listicle of five deals that highlight this trend.  

We’ll finish with Friday Focus, where I’ll provide insights on a home care merger between a company backed by Berkshire Partners and one backed by The Vistria Group.I’ll also highlight other recent home care deals PE Hub has covered. Let’s dive in.

Selling to patients

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing complexity and specialization of the treatments themselves. Private equity firms have been snatching up companies that aim to accelerate the commercialization of treatments.

I rounded up five pharma marketing deals from the last five months.

To learn which firms are making deals in the segment, take a look at the premium Wire.

Friday Focus

Forcura, a workflow management company backed by Berkshire Partners, has merged with Medalogix, a software provider backed by The Vistria Group, to form a post-acute technology company focused on home care.

Here are some of the home care deals PE Hub has covered in 2025:

• Peak Rock Capital picks up BrightStar Care
• Court Square and Windrose invest in Soleo Health
• KKR-backed BrightSpring divests community living business to Sevita for $835m
• LLCP acquires Synergy
• RF Investment backs Vital Care franchisee
• Renovus Capital acquires Superior Health Holdings

For my insights on the merger and more, check out the full Wire coverage.

That’s it for me. As always, if you have any questions, thoughts or want to chat, please email me at [email protected].

Nina Lindholm will bring you the Europe Wire on Monday, and MK Flynn will be in the US chair.

Cheers,

John

Read the full Wire commentary on PE Hub ...

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Deals

They said it

“We are thrilled to bring these companies together to help create a leading technology platform that solves real pain points for providers and other stakeholders and ultimately helps to drive better patient care.”

— Sam Spirn, managing director, Berkshire Partners, on the merger of its portco Forcura with The Vistria Group-backed Medalogix.

Today's letter was prepared by John R Fischer

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