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Oddly Shaped Soccer Fields Earn Thailand Its First Grand Prix, in Design AP Thailand and CJ Worx win big at Cannes By Katie Richards CANNES, France--Thailand won its first Grand Prix award ever tonight, thanks to a campaign from property development company AP Thailand and digital ad agency CJ Worx. The campaign is called "The Unusual Football Field" and the idea is simple. In the heavily populated district of Khlong Toei in Bangkok, the agency took any empty spaces,...
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Johannes Leonardo’s Reimagining of Sinatra’s ‘My Way’ for Adidas Takes Top Music Prize at Cannes The campaign questioned what originality really means By Tim Nudd CANNES, France--New York agency Johannes Leonardo, with an assist from Frank Sinatra, won the Grand Prix in the Music category of the Entertainment Lions here in Cannes tonight for its Adidas Originals work about the meaning of originality, featuring fresh takes on one of the most overplayed songs in history. The campaign, centered around the...
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A 17-Minute Film From a Bank Just Won the Entertainment Lions Grand Prix at Cannes MRM//McCann triumphs with Santander's 'Beyond Money' By Tim Nudd CANNES, France--A bank in Spain has won the Entertainment Lions Grand Prix at Cannes for a sci-fi thriller short film that questions whether money is more important than experiences. The film, called "Beyond Money," is about a woman who sells her own memories. The film screened at theaters in Spain, and started a debate about...
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Cannes Podcast: What’s It Really Like to Be on an Award Jury? Y&R CEO David Sable Tells All How the world's best work is chosen By David Griner CANNES, France--For 99 percent of the year, they are hard-sparring rivals. But then for a few long days, they're locked in a room and made to work together. What holds together these star creatives turned ad award jurors? Mutual respect and a good jury president, says Y&R Global CEO David Sable. He should know, since...
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The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing Scholz & Friends on their gold Lion winner By Tim Nudd CANNES, France--It's one of the most memorable images of this Cannes Lions festival. A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth. "Will he bully his way into the White House?" asks...
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Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes JWT and the Geena Davis Institute on Gender in Media team up By Kristina Monllos CANNES, France--Advertising, just like television and film, doesn't represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel...
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How a Few Bad Campaigns Sparked Diageo to Make 3 Truly Inspiring Ones CMO Syl Saller on brand purpose By Katie Richards CANNES, France--How do you know when you've created great work? You make some really bad stuff first. That was the message from beverage company Diageo CMO Syl Saller and global head of Baileys and beers for Diageo Mark Sandys in their keynote address at Cannes Lions this year. "We have all made bad work. Why...
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