Oct. 9 - Gen Z spending hits 8-year low | Social media ad spend eclipses print

Gen Z spending falls to 8-year low

However, when teens do shop, Nike is the preferred brand for apparel and footwear, according to a Piper Jaffray survey.

Adidas partners with Universal Standard on size-inclusive collection

The performance collection is the latest sign that merchandising for all body types is becoming a must in the apparel industry.

[Lookbook] Review the holiday’s best and worst emails

Study: Social media overtakes print for 1st time in global ad spending

Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.

Walmart sells ModCloth to financial firm

The retail giant is restructuring its e-commerce unit, unloading the women's apparel brand two and a half years after the acquisition.

Retail Therapy: Skechers is the younger sibling that can't stop copying Nike

The Oregon-based sportswear retailer is suing the casual footwear brand, alleging it "Skecherized" its designs.

Victoria's Secret turns to UK's Bluebella in brand refresh

The company appears to be tweaking its sexy image to one of empowerment as it stakes its comeback in part on collaborations.

Kardashian-Jenner family launches apparel resale business

The new venture taps into a lucrative apparel trend that is growing as shoppers both look for deals and support sustainability efforts.

Lands' End launches branded credit card with customer perks

The apparel company is among the latest to introduce a credit card to boost consumer loyalty.

Hill City to sell in 7 Athleta stores

Gap, Inc.'s younger men's athletics brand is also opening its first physical location through a pop-up in the San Francisco area.

As the CMO role evolves, do female marketers stand to benefit?

The Sexist Undertones of Wedding Marketing

Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

The North Face cuts through environmental chatter by focusing its marketing on product

Thinx Imagines a World Where Men Get Periods and How It Would Change Our Culture