How marketers can connect with Gen Z around social causes; Report: Walmart considers Vudu sale as it tries to focus on core business; AB InBev's Babe picked as official wine of NFL; Land Rover launches US music festival to reintroduce Defender SUV
The ‘Amazon Effect’ is empowering brands to better act on data. In our webinar, learn how to organize and deploy marketing data to beat the competition.
Michelle St. Jacques, who joined the U.S. unit earlier this year, will stay on as CMO of a newly formed entity that looks to extend the company's focus beyond beer.
The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley.
At 3BL Media's Brands Taking a Stand event Tuesday, Matthew McCarthy criticized a lack of action from leadership and urged sinking more investments into purpose over core product.
Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.
Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B.
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