Popeye's dings Chick-fil-A with Sunday return of sold-out chicken sandwich; Gap adopts sentimental tone for digital-focused holiday campaign; Fake goods surface in up to 60% of Google product searches, study says; Budweiser helps women's soccer league score future sponsors
By attaching a phone to a high-altitude balloon, the influencer-led effort demonstrates the tech giant's innovation in a lighthearted, interactive way before the critical holiday sales season.
Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B.
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