Snapchat pilots dynamic ads to broaden marketer appeal; Smartphones are most popular devices for online shopping, survey says; YouCam scares up 13 AR face filters for Halloween looks; Majority of gamers say sponsored content adds to the fun, survey shows
With nearly 50% of e-commerce revenue and 70% of product searches in the U.S. starting on Amazon, traditional notions of customer loyalty are being challenged. Learn how to confront the reality of today’s changing customer preferences. Learn more.
For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.
Personalization is a versatile tool for marketers and retailers alike. Our latest Trendline explores how personalization can influence the customer experience as well as how top companies such as Nike and Clinique are utilizing customer data.
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