Burger King splices doorbell footage into video ad for Uber Eats delivery; Starbucks outspends pumpkin spice competitors in advertising, adds print to mix; Apple kills death-prediction app inspired by horror movie; MLB strikes deal with Fox Bet gaming platform
With nearly 50% of e-commerce revenue and 70% of product searches in the U.S. starting on Amazon, traditional notions of customer loyalty are being challenged. Learn how to confront the reality of today’s changing customer preferences. Learn more.
Personalization is a versatile tool for marketers and retailers alike. Our latest Trendline explores how personalization can influence the customer experience as well as how top companies such as Nike and Clinique are utilizing customer data.
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