Ocean Spray Joins Its Viral Meme

2020's been a year. We've been waiting for a meme that just makes us feel good. And golly, we finally got it thanks to Nathan Apodaca. His TikTok, which shows him cruising on a skateboard, sipping Ocean Spray Cran-Raspberry to the tune of Fleetwood Mac’s “Dreams,” went viral over the last week. His video scored 4.7 million likes and 25 million views and inspired Mick Fleetwood himself and president and CEO of Ocean Spray Tom Hayes to replicate the video.

Watch it: Ocean Spray, which had been quiet about the video, jumped in and surprised Apodaca with a big gift.

Restaurant brands are testing a hypothesis: Consumers who are willing to buy fashion items named after celebrities might be interested in buying similarly labeled menu items. It’s not exactly a new theory, as the 1992 McJordan is still popular among YouTubers, but the strategy is gaining more traction today. Dunkin’ has The Charli after Charli D’Amelio. McDonald’s has two new meals named after rapper Travis Scott and Latin pop star J Balvin. Delivery-only restaurant marketplace Nextbite developed a new concept in partnership with Wiz Khalifa. The goal, especially amid the pandemic, is for restaurants to draw in more—and younger—people through name recognition.

Inside the strategy and results: It turns out consumers will try almost anything with a famous name attached to it.

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We're all living the horror movie that is 2020—and there's one thing we have to do to stop it, according to a Scream-inspired short film: Vote. The short film, which promotes Vote.org but is unaffiliated with the site, stars Rachel Bonnetta, host of Lock It In on Fox Sports 1 and the Hall of Shame podcast on Crooked Media, and was directed by Mina Park.

Watch: The two-minute “horror” flick, which was made at home with minimal resources, is a call to action.

A new report from the House Judiciary Committee’s Antitrust Subcommittee dealt a damning blow to Amazon, Apple, Google and Facebook, declaring that they have abused their market power and that the problem calls for government intervention. The report says that what were formerly “scrappy, underdog startups… have become the kinds of monopolies we last saw in the era of oil barons and railroad tycoons.” That includes anticompetitive behavior, including threats to “acquire, copy, or kill” nascent firms.

Inside the report: Dig into the accusations against each of these major tech companies.

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Agency Forsman & Bendors in Sweden developed a simple yet brilliant solution to help people create space on public transit: It has designed the “No Douchebag,” which commuters are actively encouraged to place on the seat next to them to discourage people from getting close.

Register today for In With the New: Driving Discovery in 2021, a live virtual event on October 8 presented in partnership with Taboola. Speakers include Adam Singolda, Founder and Chief Executive Officer, Taboola, Jennifer Brockington, Senior Director, Consumer Strategy, Research and Acquisition Ally Financial and more. Hear what they’ve learned this year and how that’s informing their plans for 2021. Save your virtual seat today. Ally Financial and more. Hear what they’ve learned this year and how that’s informing their plans for 2021. Save your virtual seat today.

The Cookie-less world is fast approaching. What should marketers know about the new—and better solutions being developed? This Institute of Brand Marketing course offers you four short lessons designed to take you no more than 10 minutes each. It will focus on understanding the limits of cookies as a means for identifying customers and exploring new methods such as identity solutions and the significant advantages they offer for marketers and consumers. Plus, you’ll learn the different ways that the community is responding to the quest for solutions.

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80+ amazing leaders came together for Brandweek to share their career tips, personal development guidance, and advice on how to navigate the changing landscape of marketing. In particular, 47 came together to launch the first wave of the below 16 Brandweek Masterclasses from Investing in Yourself to The Truth About Performance to Being Bold with Your Brand and so much more.

A 60-second spot, OOH ads and sponsored podcasts will run through the end of 2020.

Device aims to tap into a growing trend for bidets and smart toilets

This year, the seasonal favorite is packaged in a colorful, glow-in-the-dark bottle.

Real California Milk has the antidote for the chaos ahead.