MEDIA RELATIONS

What Tesla’s move to eliminate its PR department means for the industry

The electric car company may have closed its press shop, but the communications function remains vital.

DAILY SCOOP

Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars

Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.

DIVERSITY AND INCLUSION

7 ways to fulfill diversity, equity and inclusion commitments

An well-crafted statement supporting equality and welcoming diversity within your organization is great—but it isn’t enough. Here’s how to act meaningfully.

THE WORKPLACE

6 ways to make workplace venting productive

Write a ‘hot letter,’ take a walk before responding, and balance out the negative with some positives.

A DAY IN THE LIFE

How Kane Communications Group’s James Burnett finds peace during WFH

Working from home can be pleasant—if your office is a quiet backyard space.

DAILY SCOOP

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.

PR INDUSTRY

Purpose-driven communication is hard: ‘There are no short-cuts’

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities.

RESEARCH SNAPSHOT

Report: How investing in employees bolsters the bottom line

Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.

REMOTE CULTURE

How to stand out—and be rewarded—when working remotely

BRAND JOURNALISM

How PR pros can harness the power of podcasts during COVID-19

The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.

CONTENT MARKETING

How COVID-19 made concise messaging even more crucial

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.

DAILY SCOOP

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.

LEADERSHIP COMMUNICATIONS

Glassdoor’s senior vice president of comms: ‘Never stop learning’

The messaging maestro for the workplace and jobs platform shares how communicators can earn their way to the decision-making table.

COVID-19

Guidance for managing employee relations during COVID-19

A lawyer shares advice for engaging employees and protecting your business during these difficult days.