As the quest continues for reliable, transparent audience measurement of TV content across devices, new and increasingly sophisticated solutions are emerging to help networks ensure that every eyeball is counted and advertisers are reaching the audiences they want. But the lack of consistent measurement raises as many questions as it does answers. This challenge makes it especially crucial when billions of dollars are at stake, with both media and ad executives characterizing current measurement methods as “fair at best,” according to a February 2018 survey from MediaScience.

• The latest methods for effectively targeting precision audience
• Best practices for combining first-party data with third party research to extend the reach of television campaigns
• Tools for advertisers to combine TV viewing behavior with transactional data to measure purchases
• How advertisers can streamline the measurement of TV ads with tools like loyalty programs and credit card data
• Targeting viewers via OTT and smart TVs with data such as first-party emails

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