Marketing technology

Supermetrics acquires real-time CDP Relay42

Another standalone CDP is off the market, as consolidation continues to hit the space.

Conversations with MarTech

Hyper Adaptive: Redefining organizations in the age of AI

Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.

Marketing artificial intelligence (AI)

AI can’t create meaning — that’s still marketing’s job

AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.

Marketing artificial intelligence (AI)

Beyond ChatGPT: How AI agents actually work (and why your business needs them)

While most companies are still figuring out ChatGPT, a new category of AI is quietly transforming customer experience: AI agents.

Marketing technology

CMOs, CEOs and marketers are all struggling with martech data issues

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

Marketing artificial intelligence (AI)

Lessons from letting AI vibe code a landing page

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

Optimization

26 A/B testing ideas

These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Social media marketing

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.

What else we're reading

• Efficiency vs. effectiveness in marketing
• What types of agencies will survive the next 5-10 years?
• What brands could survive without marketing?
• Is this marketer underpaid? You be the judge.
• How do people end up in marketing operations, anyway?
• The best buying signals aren’t in a database

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “AI is an amplifier. It can’t replace the marketer’s job — it can only scale what we already do well. The real advantage comes when combining automation with intention, empathy and strategic clarity.” – Tanya Thorson in AI can’t create meaning — that’s still marketing’s job.
• Marketers who can bridge the gap between tech capabilities and business outcomes have a growing opportunity to lead, not just as tool users but as strategists driving the organizational capabilities these surveys show are missing. – Ana Mourão in CMOs, CEOs and marketers are all struggling with martech data issues.

From Search Engine Land

• Google updates its URL structure best practices document with added examples
• Google brings AI video tool Veo 3 to YouTube Shorts
• Google launches Search Live with talk and listen within Google App
• Trump grants TikTok another 90-day lifeline as sale talks stall
• Amazon and Roku join forces to reshape connected TV advertising