| | | Give Your Brand the Recognition It Deserves | | Fast Company is thrilled to announce that applications are officially open for the fifth annual Brands That Matter awards. Our goal is to highlight the brands that create deep emotional connections and communicate a clear purpose, while remaining culturally relevant. Brands That Matter honorees represent more than just a mission. They reflect heart and soul that truly connect with the values and aspirations of their customers.
Brands from every corner of the globe—from massive multinational giants to small, powerhouse family businesses—are encouraged to apply. Brands That Matter will recognize outstanding brands across different categories, considering size, region, and status. Applications are judged on their timeliness, relevance, cultural and business impact, clarity, and ingenuity.
| | | | SUPER-EARLY-RATE DEADLINE: MARCH 21 |
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| | | | | | | There are 7 categories brands can apply to. Every applicant must apply to the Brands That Matter category, which will recognize 100+ brands by industry. Apply for any of the additional categories listed below and increase your chances of recognition—multiple honorees will be named per category! | | | | Brands That Matter (Required Category) | | Top brands that showcase audience connection and cultural relevance to drive business success
| | | | Heritage Brands | | The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations
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| | | Family of Brands | | More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own but are a cultural powerhouse as a collective
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| | | | | | | Brands That Matter Global | | International brands making an impact in their home markets and beyond
| | Brands That Matter United States | | Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
| | | | | | | Years in Business | | Be recognized as a Brand That Matters within your company's years in business On the Rise: 0-4 Years in Business Established Excellence: 5-14 Years in Business Enduring Impact: 15+ Years in Business | | | | | | | CMOs of the Year | | The marketing executives across global companies, smaller players, international standouts, and more, who inspire and advance the role brands can play in culture
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| | | | | | SUPER-EARLY-RATE DEADLINE: MARCH 21 | | |
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