Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses; WhatsApp Business debuts product catalogs to enrich mobile chats; 'Men in Black' AR game goes offline for real-world rewards
Check out our editorial report to learn how leading companies like Nike, Amazon and Target are leveraging personalized customer data to create unique shopping experiences.
The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house.
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