EMarketer: CTV media spending will soar 38% to $7B this year; Johnnie Walker adds 'sensorial dynamism' to visual identity; Facebook rebranding unites family of apps amid antitrust scrutiny; No, the future of streaming is not bundled
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The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler.
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