Comic Dive: Chicken Sandwich Kerfuffle; Dunkin' launches 1st online pop-up shop for holidays; Will DTC Friday be the 'front page of cool retail' for independent brands?; Amazon tops list of most valuable US brands at record $335B, new ranking says
Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself.
Agency founder Ben Hordell breaks down how the Nov. 15 shopping event could create a hub for digital brands and serve as a marketing runway into Cyber Monday.
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