Gucci's holiday campaign opens a Snapchat portal to a virtual beach; Chick-fil-A boosts app downloads 14% with QR codes, analysis finds; Walmart launches voice shopping for grocery on Apple; Mobile video ad inventory jumps 31% as viewership grows, study says
Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself.
As Amazon reaches into a growing array of sectors, Mobile Marketer and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.
Mobile Marketer provides in-depth journalism and insight into the most impactful news and trends shaping mobile marketing and advertising. The newsletters and website cover topics such as mobile trends, campaigns, tech and platforms, messaging and more.
Mobile Marketer is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.
