CVS sponsors Weather Channel app's Flu Insights alerts; Google plans to tag websites that don't download quickly; What keeps Amazon CEO Jeff Bezos awake at night?; Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself.
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
As Amazon reaches into a growing array of sectors, Mobile Marketer and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
Mobile Marketer provides in-depth journalism and insight into the most impactful news and trends shaping mobile marketing and advertising. The newsletters and website cover topics such as mobile trends, campaigns, tech and platforms, messaging and more.
Mobile Marketer is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.
