Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups; TikTok further opens to outside ad tech with Yandex partnership; Spotify partners with Viacom for content marketing push; More people will shop on mobile than desktop this holiday
Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself.
Note from the editor
The Amazon effect. Executives across industries wrestle with the phenomenon. How can businesses keep up with a giant with seemingly endless resources? Is it friend or foe? What other industries will it be entering? At Industry Dive, our publications across the board have been covering the implications of Amazon's disruption for years. With this unique perspective, we are excited to introduce Dive Insight Report: What keeps Amazon CEO Jeff Bezos awake at night? This in-depth analysis combines the expertise of reporters and editors from Retail Dive, Grocery Dive, Supply Chain Dive, Marketing Dive, CIO Dive and Mobile Marketer to provide a better understanding of the Amazon effect and how businesses can continue to thrive as the behemoth's influence grows. Mobile Marketer's readers will gain valuable insight into the race to own consumers' voice-enabled connected experiences, the challenges and opportunities presented by Amazon's quickly growing advertising ecosystem and how the company is disrupting a number of industries. Marking the culmination of months of work, we hope the Dive Insight Report on Amazon is a valuable resource for business leaders as they plan for the next few years. Have feedback? We'd love to hear from you. Chantal Tode Lead Editor, Mobile Marketer Email
As Amazon reaches into a growing array of sectors, Mobile Marketer and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.
Mobile Marketer provides in-depth journalism and insight into the most impactful news and trends shaping mobile marketing and advertising. The newsletters and website cover topics such as mobile trends, campaigns, tech and platforms, messaging and more.
Mobile Marketer is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.
