| Hi, The mall of the future won’t just be in stores — it will also have to live in browser tabs and mobile apps. That means iconic retailers like Nordstrom need to serve a new generation of customers where they shop, and create compelling physical “experiences” that give shoppers a reason to visit stores. That’s where OneMarket comes in: It’s the retail technology network (formerly known as Westfield Labs) aiming to help traditional retailers and malls share data to better compete with digital giants like Amazon, while giving them the tools to more easily embrace new technologies ranging from AI to AR. Nordstrom and OneMarket’s bet is that the future of retail is a blend of the best experiences that only digital can offer, coupled with moments that could only happen in-store. That’s why we’ve invited them to An Evening With Code Commerce to discuss how they are embracing technology to not only meet the changing shopping habits of consumers, but keep them engaged so they continue to return to physical brick-and-mortar spaces. Nordstrom co-president Erik Nordstrom is tasked with ensuring that the retail empire’s online properties offer the same seamless, high-end, service-driven customer experience that made its brick-and-mortar stores famous. The Nordstrom family is also investing in creating in-store experiences that draw a younger generation of shoppers inside its spaces. OneMarket CEO Don Kingsborough oversees a network of retailers, malls and technology companies tasked with helping traditional brick-and-mortar companies embrace technology to best serve their customers wherever they are. Leveraging shared data and a large in-house tech team, OneMarket offers retailers a menu of ways to incorporate new innovations into their business. Nordstrom and Kingsborough join a robust lineup featuring Rent the Runway’s Jennifer Hyman, DoorDash’s Tony Xu and The Cheesecake Factory's president, David Gordon. Join Recode’s Jason Del Rey and Kara Swisher at the Shoptalk conference for a candid discussion about how technology has transformed the retail sector and how traditional retailers are responding. Register now to secure your front-row seat! See you next month, The Recode Events Team |
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