'Facebook is only half in': Creators doubt Facebook's commitment to original programming, 'We're competing against crap': The race is on to provide influencer marketing analytics, CNN rolls out a new travel vertical, My Email Subject
| Yahoo's acquisition of Tumblr in 2013 is now seen as a failure. The main reason: Tumblr never figured out how to turn its large user base into ad dollars. Facebook is paying publishers for original video programming, and they're happy to receive the funding. But doubts exist about the platform's commitment to short-form shows. Measurement and safety issues have emerged with the rise of influencer marketing, spurring a growing number of players to try to solve them. The Washington Post is hoping a strong design strategy helps its new distributed media brand for millennial women, The Lily, stand out in the crowded social environment. "Passion is the key ingredient to success." In our latest installment of Starting Out, Partners + Napier CEO Sharon Napier shares what she learned on her non-traditional path to the advertising industry. The early deadline for the Digiday Awards, honoring the best creative marketing and advertising, is this Friday. Get the best deal on entries by submitting here. In this webinar, discover the three little-known traps inherent in matching people to devices and data. Sponsored by 4INFO. |
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| Yuyu Chen Tumblr is like an abandoned child due to the lack of innovative ad products and recent reorganizations of its sales team. |
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| Sahil Patel Facebook wants shows, and publishers are happy to comply — but question whether this is just another short-term “product test” for the company. |
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| Sponsored Content Wrights Media As a publisher, your brand has real monetary value. Sponsors are prepared to pay for it, and without content licensing your publication, and your bottom line, may be missing out. Sponsored content by Wrights Media |
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| Shareen Pathak The rise of influencer marketing has led to a growing number of players clamoring to solve the nascent issues in measurement and safety. |
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| Max Willens CNN Travel will offer travel recommendations, city guides and food tips as part of an effort to build more hospitable environments for ad partners. |
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| Sponsored Content Nativo The "reach at all cost" philosophy of programmatic buying is exacerbating many long-standing problems with digital. The flip side of the coin is the "fill at all cost" philosophy of programmatic selling, which is equally troublesome. Together, both sides are complicit in putting the very ecosystem that supports their businesses at risk. Sponsored content by Nativo |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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