How to apply your lead scoring strategy in HubSpot and Monday.com
| It’s better to give than receive, and today we have a gift for you: Our free MarTech Conference is now open for registration. It’s happening online, on March 25 and 26. So wherever you are, there it is, too. Attending The MarTech Conference from the comfort of your computer is a big time saver. AI is also a big time saver, at least for marketers who have it. If you’re not one of those, check out Jim Ewel’s article about what to do if you don’t have time to implement time-saving AI tools. Constantine von Hoffman
Managing Editor | | |
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| Social media marketing | | | Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. | | |
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| Marketing analytics | | | AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. | | |
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| Marketing artificial intelligence (AI) | | | Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration. | | |
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| MarTech intelligence reports | | | Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies. | | |
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| Customer relationship management (CRM) | | | Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs. | | |
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| Performance marketing | | | Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. | | |
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| Agencies | | | Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. | | |
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| Marketing artificial intelligence (AI) | | | 2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report. | | |
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| Free online event | | | Join thousands of marketers online at MarTech — March 25-26 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… and participate in an all-new program featuring more panels, more Q&A… more MarTech. Join The Conversation | | |
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What they're saying | | “As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets.” Shiv Gupta in 4 ways to correct bad data and improve your AI. “Addressing the marketing AI paradox requires courage and discipline. Marketers can reclaim time and achieve greater productivity by cutting out low-value activities, starting small with AI, focusing on key metrics and planning for sustainable integration.” Jim Ewel in Don’t have the time to implement time-saving AI tools? Here’s what to do. | | |
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