| Good morning, Marketer, how social will your brand be over the holidays? If your customers have any say — and they do — they’ll want to hear from you on social media. The ongoing disruption at X (formerly Twitter) seems to have taken a lot of the air out of the room this year. But issues about credibility, fairness and fleeing advertisers shouldn’t dissuade. Today, we look at a new social media study that shows the amount of interest consumers have in connecting with brands on social. X is largely a separate matter as the numbers indicate. That’s probably why twice as many customers say they’ll find you on TikTok than at Elon Musk central. Also today, a close look at investments in other areas of martech. Chris Wood,
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